How to Write a Headline to Your Email

The headline is one of the most important parts of your email. You see, without the headline, no one would know what your email was about and care to open it. Your headline can often dictate the difference between a few people opening your email and a large portion of your list opening your email. It is really your first opportunity to convince your subscriber that your email is worth opening. Of course, a good headline cannot take the place of developing a strong relationship, one in which the subscriber will want to read every email you send.

Here are some headline ideas:

Benefit Headlines: A benefit headline will let the subscriber know what is the benefit of opening and reading this email. For example, here are some benefit headlines:

Lose 10 Pounds This Month

How You Can Learn to Train Your Puppy to Sit

Discover the Secrets of Selling Handicrafts

Guarantee Headlines: Guarantee headlines offer your subscriber some sort of guarantee for reading your email, for example:

Guaranteed! Lose 10 Pounds in 30 Days!

Train Your Puppy to Sit in 10 Days Flat, Guaranteed!

Discover the Secrets of Selling Handicrafts, Guaranteed.

Problem Headlines: Problem headlines indicate a problem and presume to offer information to help the problem, within the email.

Are You Embarrassed by Your Lack of Hair?

Are You Struggling With Weight Loss?

Are You Stressed Out and Need Relief?

Question Headlines: Question headlines are pretty straightforward: you are asking a question which you will presumably offer a solution to in your email.

How Long Have You Tried to Lose Weight?

How Long Have You Been Trying to Train Your Puppy?

Do You Need Help in Your Relationships?

Offer Headlines: An offer headline is a headline which states some specific offer:

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